5 Simple Ideas to Find New Clients

Finding new clients for your business can be the most difficult, but one of the most important things you can do as a business owner. The burning question on my clients’ minds is where to look and what to do. Here are a few easy and even fun ways of finding new clients:

1. Targeted Mailing – Not all targeted mailings has to be expensive! There are many options out there to help you target your clients while staying within budget. If you wanted to do something a little fancier, the United States Post Office just introduced a new product called “Every Door Direct Mail”. The service allows you to send out postcards to targeted local neighborhoods.

2. Network – You could take advantage of your local chamber’s events, join a networking group or get involved with your alumni from your university. Attending meetings will give you a chance to meet other local business owners who may buy from you or become a referral source for your business

3. Involve Friends and Family – Word of mouth advertising will always be your least expensive and strongest form of advertising.  Make sure to let them know the type of clients you are looking for your business.

4. Go Online – Have a strong online presence whether it’s a website, social media or a blog, Your website can be your best sales person night and day. A blog allows you to give informative information to your current and potential clients, which causes you to stand apart from your competition while social media allows you to connect with your fans and followers on a daily bases. All these methods together provide you a way to stay in front of your consumers as well as a way to find new clients

5. Free Samples – Everyone loves getting something for free! Depending on what your product or service is giving a free sample could be a great way to introduce your self to new clients

Keep in mind that the key is to have a diverse plan and what worked ten years ago may not work today. Have Fun and Enjoy the process

We would love to hear from you!

What ways do you find new clients?

40/40/20 Golden Rule to Marketing Success

Have you ever asked your self “Why is my Ad not working?” Many of my clients have and I like to share this little secrete with them and now with you. The 40-40-20 rule has been used since the 1960’s to build the worlds best marketing campaigns. It’s simple straight to the point, and tells you what you need to know to get the most out of your advertising budget: Here is the Formula

40% Audience

40% Offer

20% Design

Audience = 40% 

            A target market can be a specific neighborhood, income, or age of the home. Deciding who is your target market is very important to your direct mail success. Mailing to the right people who are more likely to buy your product or service is the best way to spend you advertising dollars.

Offer = 40%

             A strong offer goes a long way to getting people to call or come through your doors. Add an
             expiration date to cause a since of urgency and get your potential customers to call or come in
             sooner versis later.

Design = 20%

            A well-designed ad is non cluttered, but is easy to read and gets your point across in 3 seconds are less. Everything from the design to the paper and print quality is an extension of your business image and should all be taken into consideration.

When you consider these 3 factors as a whole, you will reealize one will not be able to work with out
the others. Each factor should all be taken into consideration when putting together a marketing piece.

Feel free to let us know how you have used the 40-40-20 rule in your advertising.

We also love and encourage any questions that you may have