How to Sell to Anyone

If you read this far you most likely have an interest in selling a product or service. So, the first thing you need to understand is not everyone knows they have a use for your product or service. Selling is best achieved by knowing what your prospective customers needs. This is achieved, usually, by asking questions that leads to understanding what problems need to be resolved, or filling a gap in a persons life. In other words, for some people they know something is missing and your product or service may help them. While, on the other hand, some people may not have a clue as to how your product or service could improve their life.

The five basic rules of selling to anyone:

1. Know your potential customer’s wants
2. Know your potential customer’s needs
3. Know your potential customer’s beliefs
4. Know the value your potential customer places on 1, 2, and 3 above
5. Know your potential customer’s urgency to acquire or use your product/service

The only way you can successfully sell a product or service to a potential customer is by asking questions. Here is the key to selling: asking specific questions, listening carefully to the answers of such questions, and offering helpful, meaningful options. The active involvement of your interest in another person’s situation is essential in formulating a positive environment that meets the needs of a potential customer.

Thus, to sell to anyone, you must believe in your product or service, be very familiar with its benefits and limitations, and capable of presenting it in such a way that others are convinced in your sincerity and honesty.

This does not mean that sales will occur every time, but following these basic principles will increase your potential for selling to anyone.